NASCC 2017

Night School


AISC's Marketing Staff Reorganized for Greater Effectiveness

July 17, 2008 From American Institute of Steel Construction

The American Institute of Steel Construction recently announced staff changes and promotions within its Marketing Department. “AISC is actively engaged in helping designers, contractors, and building owners make informed decisions about the best structural system to meet their unique needs,” explained Roger Ferch, AISC’s president. “Our Marketing staff is located both in Chicago, where our activities include producing conceptual solutions to meet individual project needs, and throughout the country where our regional staff helps to educate the design and construction community on the benefits of steel.”


  • Tabitha Stine, P.E., formerly regional engineer for the Great Plains Region, has been promoted to Director of Technical Marketing. Tabitha is now responsible for overseeing and coordinating activities of the AISC Steel Solutions Center and the regional engineering staff. Since joining the AISC staff in 2004, Tabitha has served as a Solutions Center Advisor from 2004-2005 and as a Regional Engineer from August 2005 to April 2008.

  • Nina Kristeva joins AISC as regional engineer for the West Coast. Previously she was a regional engineer at RAM International and Bentley Systems for five years where she led structural software product and service sales in the Southeast. Prior to that she worked for Enwright Associates Inc. where she was responsible for various areas of structural engineering on the multidiscipline Healthcare Design Team. Her work experience also includes assistant teaching and research for the Department of Civil Engineering at Clemson University in South Carolina. She is originally from Bulgaria and holds a B.S. in Civil Engineering from the University of Architecture, Civil Engineering, and Surveying, as well as an M.S. in Economics from the University of World and National Economics.

  • Rob Kinchler rejoins AISC after being on a medical leave of absence. AISC is pleased to welcome him back as regional engineer for the South Central Region. Rob first joined the AISC staff in August 2004.

Several current staff members have been promoted or are assuming new responsibilities within the department.


  • John Cross, P.E., AISC’s vice president responsible for structural steel industry marketing activities will now oversee both the marketing and finance functions for AISC. John joined the AISC staff as a National Project Director in 2000 and was promoted to Vice President of Marketing in 2003. He is a frequent speaker at seminars and workshops focused on construction material pricing, building information modeling and the early involvement of steel specialty contractors in the design and construction process.

  • Keith Grubb, P.E., S.E., is now a regional engineer for the Mid-Atlantic Region. Most recently Managing Editor for AISC's Modern Steel Construction and Engineering Journal publications, Keith joined AISC in 1998 as a Staff Engineer in the Engineering and Research department, was promoted to Senior Engineer in 1999, and joined the publications department as Senior Editor in 2000.


Regional assignments for the regional engineers were newly reviewed and regions have been realigned to better address changing marketplace demographics.

John Cross added, “We are very proud of our regional engineers and the service they provide to the marketplace. They are the face of the structural steel industry to owners, contractors, architects and structural engineers. This realignment of regions will allow a more uniform coverage of all regions of the United States geographically, as well as provide a more consistent distribution of construction activity between the regional engineers.”

The regions have been realigned as follows:

Region Regional Engineer Region States
New England Bill Pascoli Maine, New Hampshire, Vermont, Connecticut, Rhode Island, upstate New York, Pennsylvania, West Virginia
Mid-Atlantic Keith Grubb New York Metro, New Jersey, Maryland, Delaware, District of Columbia, Virginia
Southeast Gene Martin Florida, Georgia, South Carolina, North Carolina, Puerto Rico
Upper Midwest Todd Alwood Michigan, Ohio, Indiana, Illinois, Wisconsin
South Central Rob Kinchler Alabama, Mississippi, Louisiana, South Texas, Arkansas, Tennessee, Kentucky
Great Plains Erika Winters-Downey North Dakota, South Dakota, Minnesota, Iowa, Missouri, Kansas, Nebraska, Eastern Colorado, Eastern Wyoming, Oklahoma, North Texas
Intermountain West Robert Pyle Arizona, New Mexico, Nevada, Utah, Idaho, Montana, Western Colorado, Western Wyoming
West Coast Nina Kristeva Alaska, Washington, Oregon, California, Hawaii

To view a map of the regional alignments and to contact the Regional Engineers, please visit www.aisc.org/REmap. For more information on AISC, please visit www.aisc.org.

American Institute of Steel Construction
The American Institute of Steel Construction, headquartered in Chicago, is a not-for-profit technical institute and trade association established in 1921 to serve the structural steel design community and construction industry. AISC’s mission is to make structural steel the material of choice by being the leader in structural steel-related technical and market-building activities, including: specification and code development, research, education, technical assistance, quality certification, standardization, and market development. AISC has a long tradition of service to the steel construction industry of providing timely and reliable information. 

130 East Randolph St. Suite 2000
Chicago IL 60601
Phone: 312.670.2400
Fax: 312.626.2402