Delivering the Message of Steel [Z3]

Structural steel is the superior framing material for buildings and bridges. We believe it, but do the decision makers who specify framing systems believe it? Do they recognize the benefits that domestically produced and fabricated structural steel bring to their projects? Do they even hear us when we talk about those benefits? And how does talking about those benefits translate to work for my firm? This session will focus on how industry members can best integrate that message with their own company's marketing messages to influence more projects to structural steel.

Intended Audience: Fabricators, Erectors
Track: Business

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