Steel sure looks pretty in pink, especially when it's raising awareness and funds for breast cancer research. AISC member fabricator Dave Steel Company, in conjunction with contractor Beverly-Grant and building owner Sixty-West Funds/Preserve Communities, has painted the balcony steel of an Asheville, N.C., building project pink. Their campaign, Pink Strong | Steel Strong, will raise money for the American Cancer Society to fund breast cancer research, education, and comprehensive support for breast cancer patients.
Babette Freund, executive vice president of Dave Steel Company and an AISC board member, has been looking for the ideal opportunity to use pink steel for breast cancer awareness. The project at 145 Biltmore Avenue provided the perfect team and location for the effort. Dave Steel Company, Beverly-Grant, and Sixty-West/Funds Preserve Communities share the belief that giving back to the community is of paramount importance. That checked one box for Freund. Location checked the other: Biltmore Avenue is a high-traffic and high-exposure stretch of road that extends into downtown Asheville where many people will see the pink condominium balconies during their commute. The pink steel will remain visible through October.
"As the community is what supports and sustains us, it is our privilege to pay it forward," said Freund. "Breast Cancer is a disease that has touched so many of us, and we appreciate the opportunity to work together to raise funds in search of a cure."
The Pink Strong | Steel Strong campaign is live now through the end of October, Breast Cancer Awareness Month. If you would like to donate to the fundraiser, please visit the link here.