NASCC: The Steel Conference



Why Should You Exhibit at NASCC: The Steel Conference?

Click Here to See What Our Exhibitors Are Saying!

The Steel Conference is an affordable and easy way to reach your target customer. As an exhibitor, you can count on The Steel Conference to deliver more than 5,100 industry professionals--more than any other industry event of its kind. The Steel Conference exhibit hall is your chance to personally interact with key decision-makers in the structural steel industry. When it comes to steel design and construction, these key industry players come to find out what's new, who's got it, and how it can work for them. Don't be left out! Join other top suppliers and manufacturers in reaching these key industry leaders. 

APPLY NOW for the 2021 Conference in Louisville at the Kentucky International Convention Center, April 14-16, 2021.


Exhibitor Applications

Interested in exhibiting at The Steel Conference in Louisville, April 14-16? Fill out this form to contact Renae Gurthet and to learn more.



Monday, April 12

Exhibit Hall Load-in - BY APPOINTMENT ONLY (heavy machinery)

Registration and Housing

How to Register

The designated booth coordinator for your company will receive login credentials and instructions via email in February 2021. It is the responsibility of this individual to register all participants from the exhibiting company for The Steel Conference via our Exhibitor Management Console (EMC). For assistance, contact or 800.830.5812 (International 972.349.5930).



Exhibitor Service Kit

A comprehensive Exhibitor Service Manual will be emailed to all paid exhibitors in January 2021. This manual will include information on show rules and regulations, exhibit installation and dismantling, utilities, and all appropriate forms.


Marketing Opportunities

Marketing Kit

Please use the materials in our Marketing Kit to help promote your participation and increase your presence so your target audience can find you before, during, and after the show. 


Invite your current and potential customers to learn more about your best products and unique expertise through our exhibitor workshops at The Steel Conference! Exhibitor workshops provide an opportunity for our exhibiting companies to promote and/or sell a product and/or service to our attendees. Workshops are offered in 45-90 minute time slots that take place before and during officially scheduled conference sessions. 

Exhibitor Workshop Benefits

  • Meeting space for 75-100 attendees at the Georgia World Congress Center.
  • Audio-visual equipment (screen, projector and laptop)
  • Stage with lectern and microphone
  • Listing in The Steel Conference Final Program & Mobile App
  • Signage outside the workshop room

The application will be posted here once it's made available. Please contact Lisette Miller at with any questions. 

Plan an Event in Conjunction with The Steel Conference

As the premier educational and networking event for the structural steel industry, The Steel Conference presents a prime opportunity for exhibitors and affiliates to hold meetings. We encourage you to take advantage of this opportunity! 

Please Note: You must inform AISC of your plans, and no affiliate events can conflict with the daily schedule of The Steel Conference or the Conference Block Party on Thursday evening. 


Sponsorships increase each participating company's visibility and help AISC provide participants with valuable meeting resources and essentials such as coffee breaks, registration materials, the mobile app, and much more. 2021 sponsorship opportunities will be coming soon! Contact Elizabeth Purdy at or 312.532.8053 for more information.


Get people excited to visit your booth and drive them to your website before and after The Steel Conference by advertising in Modern Steel Construction magazine, the official publication of the American Institute of Steel Construction. Contact M.J. Mrvica Associates, Inc. at or 856.768.9360 to obtain a quote for print and online opportunities.

Complimentary Exhibit Hall Passes

We encourage you to increase your company's visibility by inviting your customers to attend The Steel Conference - free of charge! The "Exhibit Hall Pass" program allows you to connect with your customers and prospects by letting them know you'll be exhibiting at the show and/or conducting an Exhibitor Workshop. Invite special guests to attend and learn about your latest products and services. 

Suggested ways to use the pass include linking it to a web button or our exhibitor badge (found in the Marketing Kit) and adding button/badge/url to your auto-signature, website, or promotional e-blast. You may also print the pass out and distribute hard copies to special guests, prospects, or clients. (Please note that the pass is a PDF and therefore usage cannot be tracked).

Your designated booth coordinator will be provided with an email from AISC in January to download the pass. If you have questions, please contact Lisette Miller at