The Steel Conference



The Steel Conference is an affordable and easy way to reach your target customer. As an exhibitor, you can count on The Steel Conference to deliver more than 4,500 industry professionals—more than any other industry event of its kind. The Steel Conference exhibit hall is your chance to personally interact with key decision makers in the structural steel industry. When it comes to steel design and construction, these key industry players come to find out what's new, who's got it, and how it can work for them. Don't be left out! Join other top suppliers and manufacturers in reaching these key industry leaders. Apply now!


How to Register


The designated booth coordinator for your company will receive an access code and instructions via email on January 15, 2018.  It is the responsibility of this individual to register all participants from the exhibiting company for The Steel Conference. For assistance, contact contact Maggie Liston at or 312.670.7019.

Note: Designated booth coordinators are NOT automatically pre-registered for the conference. If the booth coordinator plans on attending the conference, they must register themselves in addition to their colleagues.

What's New This Year?

Welcome Lunch

Rather than offering a Welcome Reception at the end of the day on Wednesday, we’re opening the exhibit hall early and featuring lunch in the hall. Of course, we’ll still have our amazing conference dinner on Thursday night. 

More Keynote Sessions

There will be three keynote sessions—one each day. The first is a general topic designed to engage the audience and will feature Dan Goods, a visual strategist for NASA’s Jet Propulsion Lab. The second will feature a presentation from the top-rated speaker from the last decade of The Steel Conference—Duane Miller, PE, ScD. manager, engineering services and welding design consultant at Lincoln Electric. The third is the 2018 T.R. Higgins lecture, presented by 2018 award winner Robert J. Connor, a professor at Purdue University School of Engineering.

Earn More PDHs

The conference offers participants 16 PDHs plus an additional 4 PDHs if they attend the optional short course.


With so many seminars running concurrently, it can be tough to select the one that’s right for you. We’ve created tracks (or groupings) to help you find the seminars most interesting to you. We don’t require you to preregister for specific tracks and we encourage you to explore a wide range of seminars, including the 13 sessions at the SSRC Annual Stability Conference and the 26 sessions at the World Steel Bridge Symposium.

National Student Steel Bridge Competition

On Wednesday in the exhibit hall you’ll be able to witness student teams from the National Student Steel Bridge Competition assembling their bridges. If you’ve never attended one of these exciting events, you’re in for a surprise!

Schedule Change

The exhibit hall will open at 12:15 p.m. on Wednesday. Please have your booth completely setup by 10:00 a.m. View the schedule for more information.

Exhibitor Service Kit

Booth coordinators will receive an email from mid-January with instructions to access our online exhibitor service kit provided by Freeman. 

Marketing Opportunities

Marketing Kit

Please use the materials in our Marketing Kit to help promote your participation and increase your presence so your target audience can find you before, during, and after the show. 


Invite your current and potential customers to learn more about your best products and unique expertise through our exhibitor workshops at The Steel Conference! Exhibitor workshops provide an opportunity for our exhibiting companies to promote and/or sell a product and/or service to our attendees. These face-to-face sessions are an increasingly popular way for exhibitors to make a big impression. More information on how to reserve your spot at one of our two workshops, coming soon!

Product Demos

Product demos are 30 minute presentations on the exhibit floor that provide exhibitors with a high-value live marketing opportunity to showcase products, techniques, and/or services. More information on how to schedule a product demo coming soon!

Plan an event in conjunction with The Steel Conference

As the premier educational and networking event for the structural steel industry, The Steel Conference presents a prime opportunity for exhibitors and affiliates to hold meetings. We encourage you to take advantage of this opportunity! We ask that we are made aware of your plans and that no events are scheduled during any official The Steel Conference activities. To assist with your planning, you can reference our contact list.


Sponsorships increase each participating company’s visibility and help AISC provide participants with valuable meeting resources and essentials such as coffee breaks, registration materials, the mobile app, and much more. View our sponsorship opportunities or Contact Elizabeth Purdy at or 312.532.8053 for more information.


Get people excited to visit your booth and drive them to your website before and after The Steel Conference by advertising in Modern Steel Construction magazine, the official publication of the American Institute of Steel Construction. Contact Renae Gurthet at or 231.995.0637 to obtain a quote for print and online opportunities.

Complimentary Exhibit Hall Passes

We encourage you to increase your company's visibility by inviting your customers to attend The Steel Conference - free of charge! The "Exhibit Hall Pass" program allows you to connect with your customers and prospects, letting them know you'll be exhibiting at the show, inviting them to attend and keeping them informed of your latest products and services. You will recieve an email in early 2018 with more details.

Pre and Post Conference List of Participants

As a benefit to our exhibitors, a modified list of registered conference participants will be emailed to designated exhibiting personnel four weeks and two weeks prior to The Steel Conference, and approximately 30 to 45 days following the close of the conference. NoteAt the time of registration, participants are given the chance to opt out of being included on such lists.

Solicitation Warning

In recent years, a number of exhibitors have informed AISC of conference list solicitations (often fraudulent) from groups with no affiliation to The Steel Conference. We encourage you to disregard any offers for participant lists and avoid providing information to anyone outside of AISC.