The Steel Conference is an affordable and easy way to reach your target customer. As an exhibitor, you can count on The Steel Conference to deliver more than 5,100 industry professionals—more than any other industry event of its kind. The Steel Conference exhibit hall is your chance to personally interact with key decision makers in the structural steel industry. When it comes to steel design and construction, these key industry players come to find out what's new, who's got it, and how it can work for them. Don't be left out! Join other top suppliers and manufacturers in reaching these key industry leaders. Apply now for the 2020 Conference in Atlanta, April 22-24, 2020.


Exhibitor Service Kit

The online Exhibitor Service Kit provided by Freeman contains important show-related information, deadlines, brochures and forms to order products and services for your booth. Access the full Exhibitor Service Kit online or download it as a PDF file. 

  • For help navigating Freeman's site or accessing your account with Freeman, please contact Customer Support Center at 888.508.5054 or by email at CustomerSupport@Freeman.com 
  • For questions about items within the kit, please contact the Freeman Branch Office handling this show in St. Louis at 773.473.7080 or by email at FreemanChicagoES@Freeman.com

Use Freeman's Quick Facts sheet as a quick and easy reference guide.  


As a benefit to our exhibitors, a modified list of registered conference participants will be emailed to designated exhibiting personnel four weeks and two weeks prior to The Steel Conference, and approximately 30 to 45 days following the close of the conference. NoteAt the time of registration, participants are given the chance to opt out of being included on such lists.

Solicitation Warning

In recent years, a number of exhibitors have informed AISC of conference list solicitations (often fraudulent) from groups with no affiliation to The Steel Conference. We encourage you to disregard any offers for participant lists and avoid providing information to anyone outside of AISC.

How to Register

The designated booth coordinator for your company will receive login credentials and instructions via email in January 2020. It is the responsibility of this individual to register all participants from the exhibiting company for The Steel Conference via our Exhibitor Management Console (EMC). For assistance, contact nascc@aisc.org or 312.670.5448.

Marketing Opportunities

Marketing Kit

Please use the materials in our Marketing Kit to help promote your participation and increase your presence so your target audience can find you before, during, and after the show. 


Invite your current and potential customers to learn more about your best products and unique expertise through our exhibitor workshops at The Steel Conference! Exhibitor workshops provide an opportunity for our exhibiting companies to promote and/or sell a product and/or service to our attendees. These face-to-face sessions are an increasingly popular way for exhibitors to make a big impression. Apply for a product showcase now!

Product Showcase

Product showcases (previously called product demos) are 20-minute presentations on the exhibit floor that provide exhibitors with a high-value live marketing opportunity to showcase products, techniques, and/or services. Apply for a product showcase now!

For additional AV requests please download the PSAV Order Form.

Plan an event in conjunction with The Steel Conference

As the premier educational and networking event for the structural steel industry, The Steel Conference presents a prime opportunity for exhibitors and affiliates to hold meetings. We encourage you to take advantage of this opportunity! To assist with your planning, you can reference our contact list.  Please note: you must inform AISC of your plans, and no affiliate events can conflict with the daily schedule of The Steel Conference or the conference dinner on Thursday evening. 


Sponsorships increase each participating company’s visibility and help AISC provide participants with valuable meeting resources and essentials such as coffee breaks, registration materials, the mobile app, and much more. View our sponsorship opportunities or Contact Elizabeth Purdy at purdy@aisc.org or 312.532.8053 for more information.


Get people excited to visit your booth and drive them to your website before and after The Steel Conference by advertising in Modern Steel Construction magazine, the official publication of the American Institute of Steel Construction. Contact Renae Gurthet at renae@gurthetmedia.com or 231.995.0637 to obtain a quote for print and online opportunities.

Complimentary Exhibit Hall Passes

We encourage you to increase your company's visibility by inviting your customers to attend The Steel Conference - free of charge! The "Exhibit Hall Pass" program allows you to connect with your customers and prospects, letting them know you'll be exhibiting at the show, inviting them to attend and keeping them informed of your latest products and services. Your designated booth coordinator has been provided with an email from AISC to download the pass. If you are unable to locate it or have questions, please contact Lisette Miller at miller@aisc.org.