Steel Shots: Reimagining Retro

(Construction photo courtesy of AISC; Rendering courtesy of Kohn Pedersen Fox Associates)

At 390 Madison Avenue in New York City, a 1950s era office building is being reconceived from the inside out -- in steel -- with new column-free spans and a new facade. The building is essentially being torn down to its steel core and built back up, but this time with higher ceilings and functional outdoor space. Owen Steel Company (an AISC member and certified fabricator) is the steel fabricator for the project.

The repositioning of the building includes demolition of three million pounds of concrete and over 160,000 sq. ft in the building’s base to allow for the construction of eight entirely new floors at the top. Eliminating the lower floors provides the opportunity to create double- and triple-height spaces as well as improvements at the building’s base. The 8th floor of the 32-story building features a triple-height space and master outdoor terrace.

The project is expected to be completed by the end of this year. For more information, visit