AISC Unveils New Tagline and Membership Logos

For more than a decade, AISC has proudly proclaimed, "There’s Always a Solution in Steel!" Recently, AISC introduced a new tagline: "Smarter. Stronger. Steel." At the same time, the organization has rolled out a new, cleaner look to its printed materials, including modernized, simplified versions of AISC logos for full, associate and professional members. AISC has a long, committed history of service to the structural steel industry. The new tagline and logos build upon this foundation to focus and strengthen AISC’s and its members’ communications with the industry.

"The membership logos were updated in an effort to achieve consistency across the association and in conjunction with our new tagline rollout," said Carly Hurd, AISC’s director of membership. "The logos are a major benefit to our members because they enable them to associate themselves with AISC’s highly recognizable brand -- including elements of the logos retained over time -- and the reputation for consistent quality that comes along with it."

AISC members can access the logos at under Member Resources and are encouraged to use them for their marketing and communications materials.