AISC Unveils New Tagline and Membership Logos

September 25, 2018

(Chicago, IL) - For more than a decade, the American Institute of Steel Construction (AISC) has proudly proclaimed, "There’s Always a Solution in Steel!" Recently, AISC introduced a new tagline: "Smarter. Stronger. Steel." At the same time, we’ve rolled out a new, cleaner look to our printed materials, including modernized, simplified versions of our logos for Full, Associate and Professional members. AISC has a long, committed history of service to the structural steel industry. Our new tagline and logos build upon this foundation to focus and strengthen AISC’s and our members’ communications with the industry.

"The membership logos were updated in an effort to achieve consistency across the association and in conjunction with our new tagline rollout," said Carly Hurd, AISC’s director of membership. "The logos are a major benefit to our members because it enables them to associate themselves with AISC’s highly recognizable brand -- including elements of the logos retained over time -- and the reputation for consistent quality that comes along with it."

AISC members can access the logos at under Member Resources, and use them for their marketing and communications materials. To learn more about AISC, visit


For more information contact:

Dani Friedland
Marketing Communications Strategist

American Institute of Steel Construction

The American Institute of Steel Construction, headquartered in Chicago, is a non-partisan, not-for-profit technical institute and trade association established in 1921 to serve the structural steel design community and construction industry. AISC's mission is to make structural steel the material of choice by being the leader in structural steel-related technical and market-building activities, including: specification and code development, research, education, technical assistance, quality certification, standardization, market development, and advocacy. AISC has a long tradition of service to the steel construction industry of providing timely and reliable information. 

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